Insight. Growing up, we were told all the things we shouldn't do - like drink sugary soda.
Strategy. Tap into the nostalgia of childhood “don’ts” and flip the script, celebrating the freedom to do those things we were told not to do, like fiddle with the thermostat, talk to strangers, and of course, enjoy a can of soda.
Articulation. Now we can.
Throw it back.
Childhood told us what not to do, and for good reason. But times have changed and so has soda. Olipop is "A New Kind of Soda" that lets us relive the joys of our youth in a feel-good way.